The Tools +Neuroscience of Creativity - The Interactive Brain Partnering with world-class neuroscientists we will show where the mental spark of creativity lives and how it works.
The Process + The Gatorade Story The incredible story of a man, a team, and a drink, that unfolded on the University of Florida (UF) football field in 1965. The legacy lives on, with Gatorade royalties (at the rate of about $17 million per year) funding world-class research at the UF and helping young start-up companies.
The Opportunity + Entrepreneurship and Gator Tank Good ideas don't sell themselves. Visitors learn about the power of entrepreneurship and get a chance to "pitch" their own concepts to the public and investors.
The Environment +American Ideals and Innovation The United States' system of support for inventors always has been different. Our Founding Fathers recognized the importance of a supportive legal and patent system to bring about the best in the American inventive spirit.
+ Creativity Labs and Studios Labs and studios that provide the backdrop for the energy and excitement that can only be generated by hands-on experiments, interactive collaborations, and equipment, tools and supplies that cannot be accessed anywhere else.
+ Traveling Exhibits New exhibits will rotate through this space on average every 3 months. Loans from partner institutions like the Smithsonian and the U.S. Patent and Trade Office will be featured.